Zhuzh offers short-term and focused consulting to improve your brand experience. Zack Shubkagel lends his rich experience in brand strategy & design and creative operations.

Our goal is to not just improve your appearance but transform how your audiences think of you. We apply design thinking methodologies and user experience approaches mixed with a thirst to understand your business.

Zack Shubkagel founded ZHUZH as a solution for young and growing brands to get the strategic expertise they need to evolve through offering creative consulting services from strategy through execution on an as-needed basis. Zhuzh helps brands reel in dysfunctional or stale brand experiences through brand management, creative consulting and brand renovations.

In addition we have a nimble collective collaboration of experts to meet the needs of your projects big or small.



To use strategy and design to help businesses raise awareness, improve credibility and maintain consistency across their experiences.


Mutually beneficial relationships and design solutions that are good for people, the planet and prosperity.


  • Consideration for the environment

  • Empathy for different perspectives

  • Integrity in humility

  • Transparency in how we operate as a business

  • Evolution over extinction


For nearly two decades, Zack has helped some of the world's top brands invent and reinvent endearing brand experiences across print, digital and built environments. He’s worked with entrepreneurs and C-level execs to produce creative solutions that are effective and improve the bottom line. Whether consulting on a brand strategy, helping to create a multi-channel advertising campaign or redesigning the user experience for a website or retail environment– he solves problems strategically and effectively.

As a former principal and creative director of Willoughby Design, Zack has designed, directed, strategized and delivered award-winning and impactful solutions to clients around the world. He can command a room, lead a brainstorm, talk tech and operate a mouse, an x-acto blade and even a pencil!



Zack demonstrates the attributes of a visionary leader ...and a designer keenly aware of the role of design in creating value, always considering how design can influence and power the bottom line.
— RIC GREFÉ, Design Thinker in Residence at Williams College

Zack is a great consulting asset to any organization in need of branding programs. He is strategic and creative as well as always on top of project timelines. He is also a strong collaborator and doesn’t hesitate to bring in other points of view to bolster creative solutions.
— GAIL LOZOFF, Founder of SPIN! Pizza

He is amazingly talented and always conducts himself with a great deal of professionalism. His seemingly endless creativity and his remarkable spirit kept him in high demand.
— MARIA MAFFRY, Principal | Chief Business Development Officer at BNIM Architects

Beyond its aesthetic appeal, Zack’s work is deeply strategic and always focused on solving his client’s problems. One of Zack’s greatest strengths, though, is his ability to lead; he is always available to his team and thrives in collaborative environments. But he also knows how to move things forward and when to make decisions. He has a friendly, approachable style and I really enjoyed working with him.
— NATE HARDIN, Senior Vice President and Creative Director at Fleishman-Hillard Creative

Zack was able to tap into what makes an organization tick, internally and externally. I felt constantly supported by Zack’s ability to distill each brand’s vision into actionable creative insights. His mentorship kept us designers focused and on track, especially when designing for multiple projects at once.
— GABRIELA SARAVIA, Communication Designer at Slack

In my years of working with Zack, I experienced the highest level of service quality, value and execution. Zack’s affinity for collaboration, ability to understand and evolve a client’s creative input, and performance in execution as an individual and as a team leader is exemplary. All of this incredible delivery AND he is so fun and enjoyable to work with.
— WINETTE WINSTON, Vice President at Peregrine Trading Ltd - Seggiano USA, Inc.

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